• Google Maps North Korea – Including Gulag

    Updated: 2013-01-31 06:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Maps North Korea – Including Gulag by Danny Goodwin January 31, 2013 Comments With the assistance of locals , Google has updated its Maps service to fill in many of the blanks of North Korea's most remote locations , providing a more detailed picture of the . country Creating maps is a crucial first step towards helping people access more information about parts of the world that are unfamiliar to them , wrote Jayanth Mysore , senior product manager at Google Map Maker Mysore , on Google Lat Long While many people around the globe are fascinated with North Korea , these maps are especially important for the citizens of South Korea who have ancestral connections or still have family living

  • SearchCap: The Day In Search, January 30, 2013

    Updated: 2013-01-30 21:58:46
    : , Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics

  • YouTube Readying Premium Service Launch?

    Updated: 2013-01-30 21:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology YouTube Readying Premium Service Launch by Shaun Nichols January 30, 2013 Comments YouTube is reportedly working with enterprises and TV studios on a paid subscription service that could launch as early as this . spring The video streaming service is reportedly working with a group of channel producers on a platform that will provide premium video channels for monthly subscription fees , unnamed sources told Advertising Age YouTube users would be able to purchase access to the channels by paying fees ranging from 1 to 5 each month , as well as one-time pay-per-view video purchases , according to the report If launched , the service could provide businesses and broadcasters with another method for

  • Must-Attend Keynote @ SMX West: An Insider’s Guide To Friending Facebook

    Updated: 2013-01-30 20:50:53
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  • Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens

    Updated: 2013-01-30 20:09:23
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  • Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon

    Updated: 2013-01-30 19:52:45
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  • Valentine's Day 2013 PPC Tips

    Updated: 2013-01-30 19:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Valentine's Day 2013 PPC Tips by John Rampton January 30, 2013 Comments February 14th is just around the corner . That means it's time to get your PPC campaigns in check for Valentine's . Day We're no longer in 2012, and last year's tips aren't going to cut it In this post you'll learn some of the hottest keywords for you to bid on , what keywords people are searching on Google , and how to get ads that . convert In 2011 there were an estimated 189 million roses produced for Valentine's Day holiday . This equates to around 1.9 billion spent on roses . Not to mention the over 1 billion Valentine's Day cards sent in the . U.S But flowers and cards aren't the only thing that people are searching for

  • Google Tests B2B Market With Google Shopping For Suppliers

    Updated: 2013-01-30 18:10:38
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  • Google+ Surpasses Twitter to Become Second Largest Social Network

    Updated: 2013-01-30 17:00:42
    Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise News Google+ Surpasses Twitter to Become Second Largest Social Network Posted on January 30, 2013 by Michelle Stinson Ross 6 comments Last week , Global Web Index released its December 2012 study of Active Social Platform Usage .  As expected Facebook remains on top with over 50 of global internet users actively engaged on Facebook each month .  The jaw-dropper of the report is that the Google Plus G+ network has surpassed Twitter in number of active monthly users .  In the month of December 2012 G+ grew to 343 million users globally , or about 25 of global internet users .  Twitter came in 4th to YouTube with just over 20 According to Sam Fiorella writing for the Huffington Post , to continue

  • Is Super Bowl Advertising Money Well Spent?

    Updated: 2013-01-30 16:30:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Is Super Bowl Advertising Money Well Spent by Greg Jarboe January 30, 2013 Comments Experienced marketing and advertising professionals don't watch the Super Bowl like most Americans do . As Tamara Gaffney observes on the Adobe Digital Index team has just performed two types of analysis to : understand The consumption patterns of sports-related content across devices , and How web traffic is impacted by television advertising around the Super . Bowl Mobile Video Viewing Will Double on Super Bowl Sunday The Adobe Digital Index team analyzed 1.4 billion video starts during 10 large sporting events in 2012 and compared them to typical , non-event days . Viewers demonstrated an increasing propensity to

  • Matt Cutts on Negative SEO

    Updated: 2013-01-30 15:00:21
    Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise SEO WebMaster Resources Matt Cutts on Negative SEO Posted on January 30, 2013 by Michelle Stinson Ross 1 comment For the last several months there has been a great deal of discussion of negative SEO , what it is and how to counteract it .  Matt Cutts , head of the Google Webspam team , talks about how Google is addressing negative SEO and explains how the Disavow Links tool works .  Cutts specifically addresses the concerns of local small businesses , so be sure to watch all the way . through Tweet Bio Twitter Facebook Google+ LinkedIn Latest Posts Michelle Stinson Ross Social Media Consultant Michelle is the co-host of the popular Social Media discussion group SocialChat , blogger , and Social

  • Why Big Testing Will Be Bigger Than Big Data

    Updated: 2013-01-30 14:42:13
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  • Retargeting Tips For Highly-Regulated Advertisers

    Updated: 2013-01-30 14:31:40
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  • The Value of Local SEO to Small Businesses

    Updated: 2013-01-30 14:00:39
    Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise SEO The Value of Local SEO to Small Businesses Posted on January 30, 2013 by Marc Purtell 2 comments SEO can be challenging for small businesses . They must compete for the same market share against larger brands that often have more prestige , brand recognition , and consumer . affinity That doesn†t mean that organic search is out of reach for small businesses as a powerful inbound marketing channel with high potential for return . In order to compete with large brands , small business owners must have an SEO strategy that offsets the often large difference in marketing budget . Because small businesses will not be able to outspend their larger counterparts on media acquisition , they must take

  • The New SEO: Search Marketing Integration

    Updated: 2013-01-30 14:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology The New SEO : Search Marketing Integration by Brad Miller January 30, 2013 Comments Every year , somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm . But don't worry , this post won't be declaring that SEO is dead , dying , or even coughing up . blood However , the days of SEO as a distinct , independent discipline are certainly numbered . SEO is fast evolving into a more creative , diverse , and challenging . profession Over the last few years the changes to search algorithms and user behavior on the Internet have made old SEO almost redundant . It's even gotten to the stage where any so-called SEO who's still using the same techniques from 5 years ago

  • Google Catalogs Design Tips: How to Best Showcase Your Products

    Updated: 2013-01-30 10:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Catalogs Design Tips : How to Best Showcase Your Products by Adreana Langston January 30, 2013 Comments Tablet consumers have a high level of disposable income . If your company does a lot of its sales through catalogs , then getting your products in front of this consumer via Google Catalogs is smart . business But tablet consumers engage with the Google Catalogs application in a different way than a print catalog . Your business needs to be aware of these differences in order to present its product catalog effectively in the digital . world This article will go over some of these differences and offer tips on how to best present your products on Google Catalogs . Additionally , we'll look

  • 2013: Tipping Point for Mobile Ad Monetization

    Updated: 2013-01-30 08:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 2013 : Tipping Point for Mobile Ad Monetization by Bill Dinan January 30, 2013 Comments While last year brought increased mobile engagement among advertisers , their mobile investments were still proportionally low . However , industry leaders are expecting this gap to continue shrinking , with eMarketer predicting U.S . mobile ad spending will reach 7.19 billion this . year This shift , in combination with deeper knowledge of mobile purchase behaviors , will mark the tipping point for publishers , agencies , and companies as they more effectively monetize their mobile ad strategies with this high-value , ready-to-buy . audience Indications of this trend are already evident as more companies are

  • SearchCap: The Day In Search, January 29, 2013

    Updated: 2013-01-29 22:04:09
    : , Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics

  • Why & How Google Hands Over Users' Data to Governments

    Updated: 2013-01-29 22:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Why How Google Hands Over Users' Data to Governments by Dave Neal January 29, 2013 Comments Google has followed up last week's transparency report update which revealed that government requests have risen by 70 percent over the last two years with a little more information on how it deals with and why it responds to government data . requests David Drummond , Google SVP and chief legal officer , nbsp wrote in a blog post that the company receives dozens of requests a day from government agencies seeking users' account information . Google must respond to these requests in the correct manner , and that means respecting the rights of all parties , Drummond . wrote It's important for law enforcement

  • Twitter: Government User Data Requests Grow, 81% From U.S.

    Updated: 2013-01-29 21:00:00
    : , . SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Twitter : Government User Data Requests Grow , 81 From . U.S by James Dohnert January 29, 2013 Comments Twitter's transparency report shows that governmental requests for data have grown over the course of 2012. Governments from around the world made 1,858 requests for Twitter data during the second half of 2012 up from 849 requests in the first . half Twitter's statistics come from its updated transparency report , nbsp which covers the requests for user data the company received from July to December 2012. More than 81 percent of user data requests came from the U.S . where 815 requests for data were made , according to Twitter's report an increase over the 679 requests in the first half of

  • Blog Design That Rocks SEO

    Updated: 2013-01-29 20:00:48
    Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise Infographics SEO Blog Design That Rocks SEO Posted on January 29, 2013 by Michelle Stinson Ross 1 comment You’ve committed yourself to blogging on a consistent basis .  The copy is readable , informative , and rich with important keywords .  You are writing all of the right stuff for your blog , so why isn’t it ranking better Great SEO isn’t just about giving the search bots enough keyword rich text to crawl .  Is the design of your blog helping or hindering other important ranking factors Check out this infographic for 15 blog design factors that can take your blog’s SEO from good to KILLER Designed by Shepard Infographics for SEOmoz Tweet Bio Twitter Facebook Google+ LinkedIn Latest Posts

  • SPONSOR MESSAGE: Connect Your Social Media To Revenue

    Updated: 2013-01-29 20:00:36
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  • Google+ Tells Businesses Using AdWords Express Will Grow Followers

    Updated: 2013-01-29 20:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google+ Tells Businesses Using AdWords Express Will Grow Followers by John Rampton January 29, 2013 Comments Looks like Google is once again trying to sell local business owners who have created a Google+ page on the idea that AdWords Express will deliver them more business . Ads are showing up in Google+ pages as a way to get customers to your Google+ page . Small ads are now being seen by Google+ page managers . It suggests that you can pay for more followers through advertising in search , display , maps and : mobile First noted by Dejanseo when you click through , you're taken to an AdWords Express : page Once you click on Start now you're taken to the set-up wizard where Google walks you through

  • BrightLocal’s Local SEO Industry Survey Now Open

    Updated: 2013-01-29 19:51:27
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  • Social Media Tool Review: BuzzBundle

    Updated: 2013-01-29 19:00:26
    : Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise Sponsored Review Social Media Tool Review : BuzzBundle Posted on January 29, 2013 by Laura Cruz Leave a comment This week , I got a chance to try out BuzzBundle , a new social media tracking and management tool from Link-Assistant.com . Checking out the site , the product does seem to promise quite a few features some I†d seen offered by competitors , but others were new to me . The feature concerning Competition and keeping watch on links , comments , and so on looked like something I could use . I was interested to see if I could create some social buzz and to see how BuzzBundle differed from other products and services currently on the market . I know there are many similar products out

  • Yahoo Grows Search Revenues, Paid Clicks, Profits

    Updated: 2013-01-29 19:00:00
    , , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Yahoo Grows Search Revenues , Paid Clicks , Profits by Shaun Nichols January 29, 2013 Comments Yahoo has posted its first annual revenue jump in four years as the company continues its efforts to rebuild under Yahoo CEO Marissa Mayer Yahoo's 2012 revenues hit 4.99 billion , up from 4.98 billion in 2011. Profits were 3.95 billion , up from 1.06 billion a year . ago For the fourth quarter , Yahoo reported revenue of 1.34 billion , a 2 percent increase on the year ago . quarter Quarterly search revenues climbed by 4 percent year-on-year , while paid clicks climbed by 11 percent over the same period . Cash balance was up by 3.5 . billion Though revenues were up , Yahoo's display ad revenue was down

  • Marketers, Consumers Favor Email Over Social Media [Report]

    Updated: 2013-01-29 18:00:00
    , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Marketers , Consumers Favor Email Over Social Media Report by Matt Kapko January 29, 2013 Comments Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today , email is still the most effective and inclusive , according to new research from . ExactTarget Marketers and consumers both favor email as their first online activity of the day at a rate of 76 percent and 69 percent respectively , according to the new report from the cross-channel interactive marketing provider that began as an email-marketing provider in 2000. About one in four marketers and one in three consumers think brands should invest more marketing time and resources into

  • Social Media Trends for 2013: 7 Tips on How to Maximize ROI

    Updated: 2013-01-29 17:00:07
    : Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise Social Media Social Media Trends for 2013 : 7 Tips on How to Maximize ROI Posted on January 29, 2013 by Jayson DeMers 1 comment At the end of the year , two things tend to happen : You look back over the past year to evaluate its lessons , and you try to predict the future . You can combine these two processes by taking the lessons and patterns of the past and applying them to the future , if you can extrapolate the patterns . That†s how trends are predicted . And 2012 has been an eventful year , for both search optimization and social media . marketing In this article , we†ll take a look at some of the most important developments of the past year , and how they should continue to play a

  • Rio SEO Integrates Social Sharing, Search Marketing Tools

    Updated: 2013-01-29 17:00:00
    , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Rio SEO Integrates Social Sharing , Search Marketing Tools by Thom Craver January 29, 2013 Comments San-Diego-based Rio SEO has launched a new suite to augment their existing SEO automation tools . After aqcuiring Meteor Solutions in November , Rio SEO wasted no time integrating the newly acquired Social Audience Marketing Suite into the Rio SEO . tools The combined suite of software , now renamed to Rio SEO Social Media Suite , includes three products that assist with large-scale , social-sharing campaign analysis , as well as social advertising initiatives and digital-influencer activation . programs Rio SEO is all about providing digital advertisers and search marketers with the tools they need

  • Google Faces Safari Tracking Lawsuit in UK

    Updated: 2013-01-29 16:30:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Faces Safari Tracking Lawsuit in UK by Dave Neal January 29, 2013 Comments Google is facing some delayed legal action in the UK over having tracked iPhone and Safari users without their . knowledge Twelve plaintiffs have banded together in the UK to file a lawsuit against Google , which could open Google to damage payments not just for the 12, but for anyone else with an iPhone who used Google via the Safari . browser Google has already admitted to tracking Safari users , saying that it was a bug and an error and should not have happened . Last November the U.S . Federal Trade Commission FTC fined Google 22.5 million Google has filed a motion to dismiss saying now , as before , that any the

  • 4 Reasons to Convert Your Facebook Business Profile into a Page

    Updated: 2013-01-29 15:00:09
    Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise 101 Facebook 4 Reasons to Convert Your Facebook Business Profile into a Page Posted on January 29, 2013 by Michelle Stinson Ross Leave a comment Have you ever gotten a Facebook friend request from something other than a person  I have several times recently .  There are countless businesses operating in Facebook as user profiles rather than pages .  In the early days , those enterprising business owners that could see serious potential in Facebook had no option but to launch a profile for their business .  Over the years the connections have brought success , so there is little motivation to change a good thing .  Lots of small business owners have only had time and energy to learn their way

  • 3 Commonly Overlooked WordPress SEO Tweaks

    Updated: 2013-01-29 14:00:21
    Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise Blogs and Blog Search 3 Commonly Overlooked WordPress SEO Tweaks Posted on January 29, 2013 by Ilan Nass Leave a comment WordPress is the most popular CMS in the world , particularly with Internet marketers and SEOs . Its a great system that is easy to use and provides a huge amount of flexibility . Here are some advanced techniques to give your site that extra : push Check Your HTML Semantic Structure The power of WordPress , cheap or free themes , is also its greatest weakness . Even well-designed themes that claim to be “optimized for SEO” can have huge flaws built into them . The most common of which is misused header . tags SEO rules dictate that only one H1 tag can exist on a given page .

  • Competitive Analysis: How to Become an SEO Hero in 4 Steps

    Updated: 2013-01-29 14:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Competitive Analysis : How to Become an SEO Hero in 4 Steps by Nathan Safran January 29, 2013 Comments The practice of SEO is a fairly results oriented business . Increasingly , metrics dominate the focus of the SEO professional , whether rank , traffic , or . conversions While a move to more measurement is overall a good thing , it means that SEO professionals are increasingly head down , focused on the things like link building on-page optimization , and content creation that they believe will move the metrics . needle A byproduct of a focus on tactics that can be closely tied to metrics is that activities that are perceived to not produce an immediate impact are often left . undone One example of

  • SEO Recruitment Tips For Employers & Candidates

    Updated: 2013-01-29 08:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology SEO Recruitment Tips For Employers Candidates by Richard Kirk January 29, 2013 Comments Recruitment is a make-or-break activity for SEO teams . Recruit the right person , you're golden recruit the wrong person , and life becomes really difficult There is a ton of advice on how to recruit the right people to your SEO : teams But for me , these articles miss two of the biggest : pitfalls For SEO team leaders , the cost of hiring an . SEO For impressionable and ambitious candidates , the potential damage a move may do to your SEO . career These two pitfalls of SEO recruitment can be laid at the door of SEO specialist recruiters I use the term specialist loosely The classic SEO recruitment consultant

  • Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Updated: 2013-01-29 06:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Unruly Launches Tool to Predict ‘Shareability†of Video Ads by Greg Jarboe January 29, 2013 Comments Unruly Media today is launching an algorithmic tool that allows advertisers to predict the shareability of their social video advertising content before it is even . launched Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be . deployed Advertisers who use the predictive tool can gain insights into the psychological , social and content triggers that affect the success of their video content and , more importantly , enable them to

  • How to Use Google Analytics Advanced Segments

    Updated: 2013-01-29 00:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Use Google Analytics Advanced Segments by Alistair Dent January 29, 2013 Comments Google Analytics provides powerful but under-advertised features for grouping your visitors into buckets based on features of their visit . If you don't know much about these yet or how to use them , read . on What are Advanced Segments Google Analytics provides some very intuitive default reports . From simple things like being able to see your total number of monthly visits , to being able to track your conversion rate for each mobile device being used to access your site . It's that latter ability to compare Scenario A versus Scenario B that provides the power of an analytics package , and Google Analytics lets

  • A Conversation with Gary Henderson: Interactivity Digital Conference

    Updated: 2013-01-28 18:00:46
    : Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise Interview Search Engine Conferences A Conversation with Gary Henderson : Interactivity Digital Conference Posted on January 28, 2013 by Michelle Stinson Ross Leave a comment Gary Henderson is the Founder and CEO of Interactivity Marketing . He has spent the last 11 years managing digital marketing in various capacities . He has worked with large brands such as Ford Motor Company , AT T , and many major hotel chains . He has also done work for celebrities such as Christina Aguilera , Jeff Foxworthy , and Carrot . Top This spring Interactivity is gathering great minds from all over the Internet Marketing industry for the Interactivity Digital Marketing Conference The event was designed with the

  • How To Clean Up Bad Links and Establish Trust With Link Vendors

    Updated: 2013-01-28 16:00:09
    Search Engine Journal Menu Skip to content News SEO Tools Social Link Building PPC Advertise Link Building SEO How To Clean Up Bad Links and Establish Trust With Link Vendors Posted on January 28, 2013 by Alan Bleiweiss Leave a comment More and more clients are coming to me for audits because they have been harmed by low-quality linking efforts , either intentionally , unintentionally , or possibly as a result of a competitor†s attempt to harm their . site As a result of having gone through several of these in the past months , I have developed a core set of guidelines for clients to help them understand how to deal with the problem.  While it†s not a comprehensive all-inclusive set , it goes a long way toward improving the SEO considerations of a site†s overall inbound link .

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